A report by Shopify says “87% of marketers report that video marketing increases brand awareness, while 85% say it effectively boosts brand engagement.” In the fiercely competitive, creative, and technologically evolved world, standing out as a brand requires more than just…
The Most Trending Video Formats in India in 2025
Do all the videos that are uploaded digitally get attention? Not really! Video content has become one of the most powerful and widely consumed content formats over a decade. This is not only because of potential visuals or sound effects in…
Why Internal Training Videos Work Better Than Training PowerPoint Presentations
“A 2024 study of 381 bank employees found positive reviews for training efficiency and delivery, but ‘perceived usefulness of the training showed room for improvement’, especially for content-heavy methods like PPTs,” says the report. While PPTs have long been a standard…
8 Tips for Working With Video Editors on Tight Deadlines
The clock ticked off the deadline, but just 10 minutes before it, the manager said, ‘We need a little tweak in this video, urgent!’ This last-minute pressure feels like carrying around a heavy load. Constant calls for immediate changes around deadlines…
Animated vs. Live-Action: Which Video Type is Right for Your Brand?
Regular videos appear to be nothing in comparison to creatively animated as well as high-quality, live-action videos. Modern world rules say if you can’t portray intuitively in a space of visually appealing illustrations, then it is probably hard to trust you…
