Do you know “93% of marketers leveraging UGC in their marketing efforts claim that it performs notably better than traditional branded content (resource).” This is because today, consumers don’t only rely on what brands claim. Instead, they trust genuine experiences where client testimonials come in the frame. In fact, today most businesses primarily focus on customer experience and interaction while building or expanding their brand.
This is because it not only justifies consumer experience to them, but their feedbacks give businesses a scope of improvement. If you are someone who is initiating his/her business journey or planning to expand it, this blog is what you will regret not reading.
In this blog, we will comprehensively explore the importance of client testimonials for any business and how they can utilize it for better turnovers.
- The Impact of Client Testimonials
- How Client Video Testimonials Build Business Credibility
- How To Ensure That Video Reviews Work Better Than Written Client Testimonials For Your Business?
- Integrate Testimonials Across Different Channels?
- The Role of Pre-Production and Post-Production
- The Takeaway:
- FAQs
The Impact of Client Testimonials
Around 90% of consumers read customer reviews before trusting any brand or buying a product/service. This reflects the impact of client testimonials, that is, the client testimonial videos or written reviews, directly influence your business sales. Undoubtedly, written reviews work amazingly, but client testimonial videos work as a cherry on top. If posted on the website, polished and professionally, they can truly add to your marketing strategy, magnifying some of the best leads. In this, a Client testimonial production video company can assist you the best as they excel in bringing any story to life with their professional video editing skills.
How Client Video Testimonials Build Business Credibility
Think of a scenario: When you come across a regular review video, you might not be fascinated or consider it a sufficient review. However, if you come across a well-polished video that has good graphics, shows emotions, and manages tone, it might have helped you to understand the brand better. This is because of the rise of content saturation. If you do not stand out, the market has enough fuss and crowd to dominate your presence in the business landscape. Whereas, a finely curated video testimonial, attached to the pages that get more traffic, can help you with a significant consumer rise in your business. Why? Due to credibility and professionalism.
How To Ensure That Video Reviews Work Better Than Written Client Testimonials For Your Business?
As per resources, “Incorporating video testimonials can increase conversion rates by up to 80%.” This is because client testimonial videos highly influence buyers’ decisions. Client testimonial videos not only build your market presence but also indirectly work as a public awareness marketing factor on behalf of your business.
In fact, most of the rapidly evolving businesses are only able to expand because they are considering their consumers’ feedback. Also, these consumers are generating UGC content on behalf of their business.
Why? Just because their product/services are exceptional, and they feel others should also be aware of it. For example, the videos on Instagram that appreciate any particular brand for its services or products for no money. And that’s how you build your loyal customer cult.
But when everyone is relying on testimonials, how would you ensure that the video reviews you collect cater to your business needs as well?
The best cure to this challenge is hiring a client testimonial video production company that would take care of the entire pre-production and post-production procedures. But if you are quite tight with budget, start small by choosing online video editing services that can assist you with high-quality video editing. So basically it would help you to put out a client’s testimonial, but better!
Integrate Testimonials Across Different Channels?
Don’t limit your customer’s testimonial to any particular platform. Be it a business testimonial or a regular client testimonial video sharing their experience with your brand, utilize multiple platforms. A client testimonial video editing service can help you repurpose these testimonials across different channels. Here are the platforms you should not miss to put your consumer’s review on:
- Product Demo Pages
- Website Lending Pages
- Social Media Ads (Facebook, Instagram, Twitter)
- Email Campaigns
- Linkedin Ad
- YouTube
The Role of Pre-Production and Post-Production
Those finely curated customer review videos don’t just happen randomly– pre-production and post-production play a major role in it. That’s what drives a truly polished professional video. From scripting to storyboarding, checking after the entire setup is where pre-production takes care of your testimonial services.
Whereas post-production is where the game changes and magic happens. It takes care of graphics, video quality, brand positioning, and required transitions, ensuring that everything aligns with your brand objective and its tone. A reputed post-production studio can actually make any testimonial video extremely impactful that it can vigorously convince your target audience emotionally. After all, it’s all about what you see!
The Takeaway:
Don’t Think How To Scale Your Brand, Get Practical, Get Personal With Client Reviews, and Watch Your Brand Thriving
Client’s testimonials have become the mantra of business success in the modern market, especially in the digital landscape. The thing is how you understand and execute this strategy. If executed with a reliable client testimonial video production company or using a client testimonial video editing service, nothing can stop you from shining in the market.
Because once you hear from your clients, you make improvements in your business, but when others hear from your clients, you build business. Hence, make sure the others listen positively to your brand! How can you ensure it? By acquiring the best client testimonial editing services from a reliable company like MediaSolz. Here, at MediaSolz, the experts have cracked the code of influencing consumers through the art of pre-production and post-production, premium quality video editing, and curating influential client reviews for our clients. Wondering how we do it? Let’s connect and discuss. After all, you have to start this journey from somewhere, embark on it with MediaSolz!
FAQs
Should I use video testimonials or written reviews?
Written reviews or videos are both types of testimonials and do their own work. However, video testimonials work better for product-based businesses, whereas written reviews can help optimize service-based businesses. Undoubtedly, they both can tune well with both services as well.
How do client testimonials contribute to SEO and online reputation?
Client reviews help with improved SEO. The users who share their reviews use regular language that naturally contains industry-relevant keywords. It also helps by constantly providing user-generated content. Client testimonial videos help improve SEO snippets. These testimonials together improve dwell time, make your brand look snippet-rich, and build user trust.
What are the best practices for showcasing testimonials on my website?
To showcase testimonials, here are some of the best practices you can perform on your website:
Mobile Optimization: In the mobile-first generation, make sure that your testimonials look great on mobiles or any other device.
Use a Post Production Studio: It will ensure that the testimonial videos are professionally edited.
Place Strategically: Make sure that you don't just feature them randomly on any page. Instead, highlight them on pages with the highest traffic, like the home page, service page, or landing page.
Highlight Specific Results: Make sure that you highlight some of your best results to build consumer trust.
Include Client Details: Random names may look fake. Whereas if testimonials are put with sufficient client information, it would work better. These client details can be their name, the title of the company logo.
Keep it updated: Regularly updating testimonials would represent consumers' latest experience with you.
