'Why Are Video Editors The Right Hand Of Every Director'

The videos you like were once just a collection of raw footage, saved in a setup, and had no meaning behind them. 

But do you know what makes it likable and uplifts the intent behind every polished video? The video editing skills of professional video editors. Most production houses fail to attain the desired result, even with the most fascinating stories, because they fail to utilize the true potential of creative editing.  In fact, resources say “Viewers retain 95% of a message when delivered through video, compared to 10% when reading text, highlighting the editor’s role in crafting impactful narratives.”  

This is one of the crucial reasons why directors highly rely on video editors in filmmaking. Moreover, the importance of video editors is highly essential in the video production industry. After all, they are the ones who make all the vague visual concepts into a final, fascinating product! In this blog, we will comprehensively discuss why video editors are the saviours of every director and work as their right hand. 

Video editing has always been an internal part of filmmaking and every other form of video production. Undoubtedly, directors are the visionaries of any story, but video editors shape a narrative, manage virtual cohesions, and ensure the vision behind the video reaches the audience aptly. 

We have seen some of the prime examples at Mediasolz, where our expert video editors turn the most lifeless visuals into the most fascinating content. This is only possible because of the storytelling instincts, which might not be seen by any director or other individual belonging to the industry, despite video editor. Hence, that is one of the biggest reasons why most famous directors don’t trust themselves but their video editors to bring their stories to life through their editing skills. Some of the famous examples are: 

• Anurag Kashyap trusted Aarti Bajaj with her editing skills and gave some of the best hits to the industry, like Sacred Games, Black Friday, etc. 

• Imtiaz Ali also trusted Aarti Bajaj with editing and launched some of the evergreen collections like Rockstar, Jab We Met, Highway and more. 

• Being a Good Director, Rajkumar Hirani is also an exceptional editor who has made some of the most watched movies like Munna Bhai M.B.B.S, 3 Idiots, and more.

So the directors might understand a story, but until you understand how any story needs to look, feel, and connect with people through the big screen, everything will remain stuck. The video editors understand the psychology behind delivering any story to the audience, with a firm message. Let’s dive deep into the context to understand how a director and an editor together make the best partnership and give some of the best films to their audience. 

Can you think of any virtual collection that could have reached the target audience with rough film editing and could have been made successfully in the industry? The film-making industry entirely relies on the premium quality of video production, which also comprises video editing. If you think a film is just a collection of random videos put together in a series, then you are wrong! There is a lot more psychology behind post-production in filmmaking that meets the art against all the visual errors. Where the directors decide what they want to deliver to their audience, video editors know when to add a cut, transitions, or any other effect to enhance the video quality. 

Talking about psychology, the video editing done by professionals ensures that the story and the vision of the director sync with the viewers emotionally through perfect visual and sound effects. It is important for the filmmaking houses that no one should be able to question their storytelling ability, its merits, and distractions. Video editors ensure the same using their creative editing skills. 

Getting into the viewer’s state of mind is basically winning their trust through your creative editing skills. However, at the same time, the filmmakers have to ensure that they get into their audience’s heads without getting lost in the creative process and being restricted to their narrow point of view. 

Do you really think that even a single shoot can ever go perfectly without requiring video editing? As written before, video editing is no longer a part of post-production but has become an integral part of filmmaking. Undoubtedly, the editing process is time-consuming and can’t be done by any regular person. Hence, most big film production and video production houses hire professional video editors. How editors shape the final film is a daunting task, but to ensure smooth post-production in filmmaking, video editors how to cover even the most visible mistakes through creative editing. They utilize VFX compositing, creative patchwork, cuts around mistakes, reuse B-roll, or loop reactions they can even turn the flaws into features. Overall, the creative role of video editors can bring any story to life and make it live long among the audience. One of the biggest examples of one of the best video productions is “Rogue One: A Star Wars Story,” which underwent major editing revisions that reshaped its entire third act. The editor wasn’t just “polishing”—they were rewriting the story visually.” 

Take any of the best hit films in the industry, and what if it were never created that way? What if even if the director had the story, it could never make an impact on the public because of its inferior persona? No film could have ever made it to the audience’s heart. One of the hardly recognized facts is how editors shape the final film, which can even influence people’s choices or how gender, race, and ethnicity are represented in society. One of the top video production companies, Mediasolz, has the most exceptional video editors who have worked on some of the finest industry projects, which have highly influenced people’s choices. The best thing about these video editors is that they understand the art of storytelling through the most fascinating video production. The directors do their job by sharing their story with the editors, the editors ensure that it gets shared the right way with the audience. 

Most filmmaking productions working individually fail because they lack professional video editing skills in their video productions. The editing process is challenging, and hence, professional video editors know what can make any video alive. As per resources, “Over 70% of directors claim the editor’s feedback alters the final story arc significantly.” So even if in the most advanced world, where video editors are already using AI effects, pro versions of video editing tools, and advanced video editing inspirations, don’t let your stories fail because of a poor editing process. Planning on releasing your next best story but have no idea how you polish it? Connect with the experts at Mediasolz, where we understand your story, requirements, and vision behind it. You share your rough story with us, and we share it with the world in a way that it becomes irresistible to your audience. 

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