'The Most Trending Video Formats in India in 2025'

Do all the videos that are uploaded digitally get attention? Not really!

Video content has become one of the most powerful and widely consumed content formats over a decade. This is not only because of potential visuals or sound effects in videos, but also because, the changing pattern of how modern audiences consume content. The world is moving at a fast pace, and hence, consuming quick content, mostly via video trends, has become the most popular way for them.

Consider this: why would you spend a month attending an Excel course when you can learn everything about it in a 30-60 minute YouTube video? Moreover, this learning pattern is engaging and time-saving, doesn’t require any cost, and can be reviewed at any time, from any location.

Resources claim that “With more than 1 billion hours watched daily on YouTube, that equates to roughly 700,000 hours of video consumed every minute just on YouTube .” Similar is the case with other video platforms, YouTube Shorts, Instagram Reels, TikTok, and more. India is among the top contributors to this surge.

In this blog, we will discuss the most trending video formats in India in 2025 that are generating the maximum revenue for creators, businesses, or marketers.

In 2025, the trending video formats aren’t just about their creation, but also what story or value they hold, how they are presented to the target viewers, and does they even align with what the audience wants to see. It’s mid-2025, and here are some of the most trending video formats that are already blowing up the digital space. 

• The growing trend of podcasts, courses, and success stories, especially on YouTube, is no longer just a trend but a cultural shift. 
• Example: Founders talking about burnout. Creators talking about rejections. Teachers/Professors teaching the most complex concepts most skillfully. Solopreneurs share how they hit their first $ 10,000 month and everything they got wrong before that. Some other trending long-format videos are: 
  1. Vlogging: Today, one of the highly consumed long-format videos that intrigues viewers is lifestyle, food, livestreaming, or any other type of vlogs based on engaging ideas.
  2. Comprehensive Educational Series: YouTube educational series has become a modern way for learners to acquire knowledge on hard-to-understand concepts. 
  3. Long-Form Storytelling and Brand Narrative: Storytelling has become one of the most effective long-form video to share a brand narrative and grasp viewer engagement.
  4. Video Podcasting: Modern viewers find long interactive podcasts highly informational and value-driven. It is like learning directly from the stories of people in the industry or at the top.
  5. Interactive Q&A and Tutorial Sessions: A tutorial on how you edit a particular type of video or any insightful, engaging Q&A currently trending among the top long-format video formats.
  6. Regional or Community Driven Videos: Most influencers today are able to make a cult by creating community-driven content that serves their interests and is driven by their feedback. 
• Insights: These videos often run 30, 60, or even 90 minutes and are often watched completely, not only because of viral editing but also due to emotional alignment, insights that might not be available in daily practical life, and a connection with the audience.
• Why it works: This type of content gives the audience context, builds trust through imperfect stories of the most successful people, and because it’s a hybrid medium. (Viewers can learn about a podcast of their interest that they might have heard about on Spotify ads.)  

• Short-form video content is a wide industry that includes entertainment, insights a lot of learning. However, as previously discussed, the viewers are consuming more quick content, and for the same reason, 30 seconds of meaningful content is breaking the digital space. So even when viewers doom scroll, they are left with something useful. 

• Example: Currently, people have become obsessed with consuming short-form content. Some of the most trending video types under short-form video trends are: 
  Facebook & Instagram Reels: More than 200 billion Reels views occur daily across Instagram and Facebook combined. (resources)
  YouTube Shorts: Daily Shorts views surged to around 200 billion globally in mid‑2025, reflecting explosive growth. (resources)
  Quick Behind-the-Scenes Videos: While people enjoy seeing polished videos, they adore seeing what happens behind the well-created videos.
  Campaign Ads:  Digital audience is loving short campaign ads! They are educating, influencing, and adding value simultaneously to the viewer’s perspective. For eg, Nike’s “Just  Do It” with Colin Kaepernick, Coca-Cola’s “Share a Coke” relaunch, and many others are setting benchmarks when it comes to short-form ad campaigns.
  ASMRs: ASMRs have lately gotten a lot of attention in the short video format. They are counted as one of the most satisfying short-form video content.
  Quick (Number Specific) Tips on any Topic: Despite watching a 30-minute video, the mass population now prefers watching 30 seconds of video for quick tips and tricks. They found them helpful, quick, and easy to understand, which makes them another trending short-form video content in 2025.
• Why It Works: People want to learn about finance hacks, career tips, AI tools tutorials, marketing trends, and life optimization. However, they don’t want to invest hours into something that can be learnt within a few seconds and is engaging.

• One of the most trending videos is AI-generated videos. They can be created with robust AI tools, captivating visuals, sound effects, and high quality. 

• However, simply generating an AI video isn’t enough. It takes the expertise of a professional video production company to turn AI capabilities into engaging, message-driven content that resonates with the target audience and aligns with business goals. 

• Why It Works: These videos are quick, efficient, and highly impactful. Moreover, they are one of the trending video formats in 2025, best for storytelling or elaborating complicated concepts. 

The best-performing ads, videos, or video trends in 2025 aren’t selling; they’re telling a story, the truth, or something that the audience can highly resonate with. Big brands aren’t pushing product horizons. They’re crafting narratives you want to share, even if you never buy the product. Discussing video marketing trends in India, at Goafest London in May, India-led campaigns won multiple Grand Prix victories. These are more than trophies; they reveal what’s resonating with viewers and juries globally.

Video trends that were able to make their space in the Abby Awards were emotion-driven, in regional language, were simple yet empathetic, and creatively presented. 

Moreover, they were purpose-driven content that sells itself, for example, Campaigns like Nerolac’s delivered social or practical value, turning viewers into participants.

Even with a firm understanding of 2025 video trends, do you think it is easy to dominate the digital marketplace? Definitely not! Hence, brands are fiercely promoting their long or short format videos on diverse social media platforms. They are constantly working on releasing new types in both formats and educating people with videos that can’t be ignored. 

However, for such video standards, one requires persistence, commitment, and an expert eye. Hence, to nail the video trends in 2025 and beyond, prefer partnering with a professional video production agency. Someone who could not only understand your video content needs but also execute the best video formats and editing strategies to meet your expectations. 

From emotionally-charged narratives to smart 60-second explainer videos, the first half of 2025 has shown one thing clearly: that video isn’t just content anymore, it’s communication, strategy, and experience, all at once.

Audiences across the world aren’t looking for perfection. They’re craving honesty, depth, cultural resonance, and stories that feel like they were made for them. Brands that win are the ones willing to step beyond the script, past the fluff, and into something real.

And that’s exactly where MediaSolz comes in. Our professional promotional video makers help you build a global ad campaign, a founder-led podcast series, or scroll-stopping shorts that educate and convert.

MediaSolz helps you turn ideas into impactful video formats that trend. With a creative-first, audience-aware approach, our team crafts videos that don’t just look good; they perform, connect, and build trust. Are you ready to elevate your video production game and trend among the top trending video formats? Connect with the experts at Medisolz now!

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