To make that one perfect video, your briefs to the editor work as a primary key. But without a well-structured brief, even the best video production agency might fall back on accomplishing the desired results.
Hence, to ease this hassle of yours and help you curate a perfect video brief, we have come up with this blog where we discuss how you can come up with the perfect video brief for your video production agency
For Every Video, Your Brief is the Pivot
Whether you’re making videos about your products, explaining something to your audience, or turning out a corporate film, a well-structured video content brief is a must. Without a proper creative video brief, even the best video production agency can hardly provide effective service that aligns with your vision.
An excellent production process for a video starts with a clear, strategic brief that reflects your brand aspirations. Further in this blog, we’ll take you through all the segments that make a perfect video content brief so you can streamline your video project planning and maximize the effectiveness of your video marketing strategy. Starting with the basics, why are your briefs important?
Why is a Video Brief Essential?
A video production company can only deliver desired results when there’s transparent communication with them about your requirements. Your explicit briefs work as a roadmap, ensuring that the results resonate with your expectations. Here is how important good and explicit briefs are:
- Eliminates the misunderstanding between you and your video production agency.
- It ensures and elevates efficiency in the video production workflow.
- Saves a lot of extra time that is usually spent on resources and unnecessary revisions.
- Ensures content aligns perfectly with your video marketing strategy.
So, how would you make it all happen? Let’s dig deep into the concept of how you can create that perfect brief for your next video project planning and deliver it to your video production agency.
Step-by-Step Guide: This is How You Nail the Perfect Video Production Brief
Don’t stress about how your next brief is going to be! All you need to do is follow these steps, and you’ll reach the perfect video content brief for your brand.
Define Your Video Objectives:
Before you start with a new video concept, you have to be extremely clear with your objective with that video. Basically, you have to establish a purpose for getting the video production done. You can have this purpose established based on questions like:
- What is the goal of this video? ( Brand awareness, lead generation, engagement, etc.)
- Who is the target audience?
- What action should the viewers take after watching that video?
Having answers to these questions will give the video production company a clear idea of what you are looking for, and they will be able to tailor their services accordingly.
Identify Your Target Audience:
Your video marketing strategy must focus on a specific audience segment, and here is how you can do it:
- Demographics: Age, gender, location, etc.
- Psychographics: Interests, behaviors, pain points.
- Viewing Habits: On what platform will they watch the video? (YouTube, Instagram, or any other platform)
Understanding your audience gives you and your video production company the privilege to customize a video that is convincing to the people.
Determine the Video Type:
Choose your type (of course, for the video). It means your “type of video production” must align with your “Objectives.” Now, here are some formats:
- Corporate video production (brand storytelling, internal training).
- Product video (demos, tutorials, unboxing).
- Explainer video (educational, animated explainers).
- Testimonials video (customer reviews, case studies)
- Live-action or animated video
Outline the Core Message:
Every video has a message/meaning, or else it just feels like a clutter. While creating this video marketing strategy, identify the key points you want your audience to remember about that video or your brand. Make it simple yet fascinating.
Script and Storyboarding:
It might not be a use case every time, but having a preliminary script or storyboard can help your video production agency picture your expectations. But again, it is not necessary. So, just in case, if you don’t have one, go with a general discussion structure like:
- Introduction: Hook the viewer
- Body: Key information, benefits, or storytelling elements.
- Conclusion: Call-to-action (CTA) or final message.
Set the Tone and Style:
Be it professional or unprofessional, tone is everything. Hence, a creative video brief should be very specific about its desired tone. It should have a clear tone requirement like:
- Professional and corporate?
- Lighthearted and humorous?
- Informative and educational?
- Cinematic and dramatic?
Moreover, mention if you have any stylistic preferences like color themes, cinematography styles, or animations.
Specify Video Length:
Short videos shouldn’t be too short, and long videos shouldn’t be monotonous. Hence, be very specific about the video length. Short videos (15-60 seconds) work great for social media, while long-format videos (2-5 minutes) complement best with in-depth storytelling or tutorials.
Define Budget and Timeline:
To avoid any confusion, have a clear discussion about your budget with your video production company. Also, having a detailed timeline with key milestones helps in effective deadline management.
Highlights Distribution Channels:
Be clear with the platform where the video is supposed to be published, like:
- Email marketing
- Website
- Social media platforms
- Events and Presentations
- TV commercials
Provide Branding Guidelines:
To ensure consistency, provide the video project planning with branding specifications like:
- Logo and brand colors.
- Font Styles.
- Taglines or slogans.
- Any existing brand videos for reference.
Share Examples and Inspirations:
References work best with precise briefs. Hence, include reference videos with your briefs to share with the video production company. It would help them understand your vision better. Also, be very clear about what you liked in that reference, such as animation, storytelling approach, style, or camera angles.
All these steps make a perfect brief to be shared with a video production agency that can drive the results of your choice. But is every video production agency reliable? Honestly, we can’t vouch for it, but MediaSolz is. We cater to all our clients’ video production strategy and service requirements, ensuring that we deliver every piece to perfection. Be it your corporate video production or any other, MediaSolz has you covered for it all!
Your Briefs Represents Your Brand Digitally in The Final Results, Make Sure You Choose The Best for It!
A finely articulated video content brief forms the base of any successful video production project. It provides the video production agency with clarity, thereby enhancing efficiency without restricting creativity and, most importantly, keeping everything aligned with the brand’s objectives. Whether one is working on corporate video production, product videos, or advertising campaigns, the company will be able to deliver exceptional results by following these briefs.
If you are looking for expert assistance in effective video project planning? MediaSolz is here to offer superior video production services to translate your vision into reality. Let’s connect and create something extraordinary together!
FAQs:
What should be included in a video brief?
Here is a list of details a strong video content brief should include:
- Project objectives
- Target audience details
- Video type and format
- Core message
- Tone and style
- Estimated length
- Budget and timeline
- Distribution channels
- Branding guidelines
- Reference videos
How long should a video brief be?
A video content brief must be more concise but detailed enough to capture all the important aspects. Ideally, it should be 1 to 3 pages long, depending on how complex the planning of the video project is.
How can I make my video brief more effective?
Here is how you can standardize your creative video brief:
To enhance your creative video brief:
- Be clear and specific about goals.
- Avoid vague descriptions.
- Provide visual references.
- Ensure alignment with your video marketing strategy.
- Collaborate closely with your video production company.
What common mistakes should I avoid when writing a video brief?
Here are some common mistakes that one should avoid when creating a video brief:
- Not having the clarity of objectives.
- Underestimating or ignoring the target audience's preferences.
- Being extremely vague or overly detailed.
- Not specifying a budget or timeline. It can create a lot of misunderstanding.
- Not mentioning branding elements explicitly.
Moreover, there can be other factors that must be avoided when creating a video content brief. However, it highly depends on the type of project and its complexity.
