'How Educational Video Content Can Generate More Leads For Your Schools and Colleges'

With rising parental expectations, digital-first students, and increasing choices in both school and college segments, institutions need a digital strategy to attract high-quality leads. And what’s better than the video content – long form for YouTube and websites, and short form for Instagram, Facebook, and even YouTube Shorts?

It allows schools and colleges to showcase their campus life, facilities, educational curriculum, and much more, which tempts students and parents to pursue education from them. They build trust, create emotional resonance, and help parents and students envision their future with you. 

But is this format of promoting schools working for all educational institutions? No! The reason behind this is the poor content quality and the presence of insufficient or unwanted information in the videos. In this blog, we will explore educational video content and provide some tips and tricks to generate more leads for your schools and colleges using this form of video content.

From brochures and billboards, nobody realized when schools and colleges inclined towards digital trends, making them a threshold to fuel conversions. Today, social media platforms like Instagram or YouTube have become one of the most used lead generation platforms for most schools and colleges. And here they get more reach by posting regular educational or informational long-form or short-form video content. This drives more traffic, engagement, and results.

This is why most scholastic institutions have hired education video production companies to create academic content, which helps them generate maximum leads every year. Whether promoting a particular course, hosting a campus tour, sharing information, or creating a video related to a specific subject, educational content is proving to be an exceptionally effective marketing tool. However, only videos with high resolution, good sound quality, smooth transitions, and a strategic approach towards audience-centric context are in a position to cultivate a higher number of quality leads. But do you know what’s so effective about the media industry that has revolutionized the lead generation funnel for schools and colleges? Let’s understand.

Talked enough about the finest maneuver of educational content to attain an enrollment spike. But how is it a significant difference maker despite multiple mediums of lead acquisition in the education market? Let’s discuss how educational content is helping schools and colleges attract an increased number of quality leads. 

A well-shot 60-second testimonial from a current student or parent often does more than a 600-word review. It humanizes your institution, builds instant credibility, and offers social proof — exactly what parents and students look for before reaching out.

For Gen Z and Gen Alpha, vibe is everything, and educational institutions are no exception! Hence, before enrolling in any academic institution, most prospects nowadays primarily prefer checking out its atmosphere. Instead of reading long blogs or scrolling through static galleries, they prefer to watch what it feels like to be part of your school. Video does that faster and more effectively.

Let’s make it easy for you: Check this report by Lifewire that says Short-form videos, particularly those under 90 seconds, boast a 50% retention rate, making them highly effective in maintaining viewer attention. 

Here, the video did its job well by keeping the customer hooked. 

However, our ultimate goal is to generate leads out of educational content, and WebFX says 87% of marketers report that video marketing has generated more leads for their business. 

Please note: The results of educational content are highly contingent on the type and quality of video you are posting; hence, recommended to hire a professional video production company that could understand your requirements. 

Why would any student choose an educational institution until they are introduced to its unique value? But traditional lead-gen methods would have struggled to bring this out compellingly. A well-produced explainer or a captivating reel, on the other hand, allows you to portray and educate the prospects on your academic standards through engaging visuals and intuitive storytelling.

And that matters — because: “viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.” That’s the kind of impression that turns interest into action.

Undeniably, everyone is well aware that the target audience of academic organizations is intensely interested in video content. This, in itself, is one of the primary reasons to produce video educational content. But does that mean anything around academia would work? No, for sure, and that’s one of the reasons why most schools fail with their video marketing lead generation strategies. Hence, we would highly recommend hiring an educational video production company that understands the dos and don’ts of the edtech industry.

Video content can be skillfully edited and repurposed in various formats for different platforms. This makes your educational content a multipurpose content strategy to implement on different platforms. For example, you can trim a single video in various configurations and cut it into a YouTube short, a 30-90-minute Instagram reel, a full-fledged YouTube video, a video for your official website content, or a testimonial video. 

So, as an academic institution, if you are still struggling to acquire a higher number of leads even after posting videos regularly on social media, then all you need is to revise your video educational content approach. And if it still baffles you, opting for a professional video production agency is highly recommended. How can having an education video production agency as your partner be an absolute game-changer for increased customer acquisition? Here is the answer. 

With the ongoing bluffs and scams in the video content industry, it is hard to rely on any ordinary video production agency. However, working with a renowned video production agency like Mediasolz can be a trailblazer for you. Hence, let’s discuss the core factors that make it a must for schools and colleges to hire a professional video production company that creates content around education and helps academic institutions with a lead surge. 

• Knows The Market: 

Education video production houses know what is trending among the target audience and what they are curiously searching for. It allows you to keep up with the market needs and serve your audience for their unique inquiries and demands. 

• Understands Trends: 

Any top video production agency like Mediasolz knows what’s creating a buzz in the industry. Which type of educational content is highly consumed, what video quality, what is in trend about schools and colleges, and more such other information. With this understanding, they generate educational videos ensuring their highest quality. Making videos creatively impactful, they always leave students with a curiosity that eventually turns into a lead. 

• Increased Engagement: 

The best video production company would always emphasize keeping the viewer hooked with insightful data, captivating ideation, and immaculate visuals. This helps schools and colleges to experience enhanced engagement, which drives an elevated number of leads. 

• Better Retention: 

Educational video production companies have custom strategies for custom needs to make the target audience glued to the content. Building the trust factor, doing exceptional video formatting, portraying your school/college as the most ideal for its KPI, and adding more such elements visually, they ensure an increased retention rate and a higher turnover. 

• Cost Effective: 

Where the digital world is dominated by video content, you must ensure to invest not just in a video production company but a video production house that is reliable, drives results, and is worth investing in. One of the top educational video production companies is Mediasolz, which covers it all for you. Mediasolz ensures the best educational video production solutions for your custom needs at custom prices. Hence, every piece of their work is not only tailored to your needs but also to your budget! 

Isn’t it fun to see your educational institutions recognized globally for what they are? However, do you think a flawed portrayal through an ineffective video would make anyone remember them? Hence, here is the ultimate solution! Work with the best educational video production agency, Mediasolz, because your prospects must recognize you as the most fascinating, and we do it on your behalf through the most enchanting visuals and video formats. From sound, transition, content context, content quality, video resolution, and every other component we add in our educational video production services is absolutely a work of art. We don’t boast about it, but we implement the best of our skills, and take pride when our clients boast about our work. To see our work, check Mediasolz. 

So, are you ready to initiate this digital venture of academic visuals and hooks with the expert video makers and editors of Mediasolz? Don’t waste your time giving second thoughts because we guarantee the leads you have been struggling with; all you need to do is take a free consultation call with our experts. Connect with us now! 

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