In 2025, video marketing has transcended from optional to essential in every marketer’s toolkit. From social media scrolls to website landing pages, marketers now recognize the importance of video marketing not just for grabbing attention, but for building trust, driving conversions,…
5 Successful Strategies and Examples of Brand Awareness with Video
A report by Shopify says “87% of marketers report that video marketing increases brand awareness, while 85% say it effectively boosts brand engagement.” In the fiercely competitive, creative, and technologically evolved world, standing out as a brand requires more than just…
The Most Trending Video Formats in India in 2025
Do all the videos that are uploaded digitally get attention? Not really! Video content has become one of the most powerful and widely consumed content formats over a decade. This is not only because of potential visuals or sound effects in…
Winning Video Distribution Tactics to Get More Views
In the fiercely growing video content industry, where competition is shooting to the skies, the scope of obstacles has now shifted. Where previously influential content ideas and creating quality videos were an obstacle, today the challenge is about getting seen by…
8 Tips for Working With Video Editors on Tight Deadlines
The clock ticked off the deadline, but just 10 minutes before it, the manager said, ‘We need a little tweak in this video, urgent!’ This last-minute pressure feels like carrying around a heavy load. Constant calls for immediate changes around deadlines…
How Educational Video Content Can Generate More Leads For Your Schools and Colleges
With rising parental expectations, digital-first students, and increasing choices in both school and college segments, institutions need a digital strategy to attract high-quality leads. And what’s better than the video content – long form for YouTube and websites, and short form…
What Makes Sports Documentaries A Joy to Watch
Nothing brings more suspense than a flying ball in the sky that might end up being a six or an out! There are so many unveiled truths, missed moments, and inspiring stories in the sports industry that people have always been…
How Do You Use Frame.io Effectively?
Isn’t prolonged operation in the video editor’s team a monotonous process? To those who say no, I am already assuming that Frame.io has rescued you from the time-consuming, vague video editing process. But if your answer is still yes, then you…
Why Are Video Editors The Right Hand Of Every Director
The videos you like were once just a collection of raw footage, saved in a setup, and had no meaning behind them. But do you know what makes it likable and uplifts the intent behind every polished video? The video editing…
Why Client Testimonials Are Important For Your Business
Do you know “93% of marketers leveraging UGC in their marketing efforts claim that it performs notably better than traditional branded content (resource).” This is because today, consumers don’t only rely on what brands claim. Instead, they trust genuine experiences where…
