'5 Successful Strategies and Examples of Brand Awareness with Video'

A report by Shopify says “87% of marketers report that video marketing increases brand awareness, while 85% say it effectively boosts brand engagement.”

In the fiercely competitive, creative, and technologically evolved world, standing out as a brand requires more than just creative slogans; it demands emotional connection, memorable storytelling, and consistency across platforms.

This is where video marketing plays a crucial role! But does this mean that video marketing can do wonders for your brand in general? Absolutely not! Videos that are immersive, versatile, and engaging are one of the most powerful tools for brand awareness.

Undoubtedly, the most aspirational brands are using strategic and engaging videos to their best advantage for brand awareness. The result? They are successfully leaving a lasting impression on anyone who consumes their content. 

This blog explores five top successful strategies for effective brand awareness using videos. Moreover, we will also discuss some real-world examples of brands that execute some influential videos and are leading the digital positioning. 

One of the most effective brand awareness marketing tactics is storytelling, and videos are successfully setting benchmarks when it comes to expressive storytelling. A compelling story goes beyond product features or just a promotional aspect; it humanizes the brand and communicates its values with the right audience.

Example: Nike

Nike has mastered storytelling with videos that highlight athletes’ struggles and their wins. Rather than directly promoting shoes or their athletic accessories, their videos inspire audiences with themes of perseverance and inclusivity. This approach has been central to building brands through video and ensuring Nike’s global significance.

How to apply this strategy:

• Focus on your brand’s mission and values.
• Showcase real stories of customers or team members.
• Keep the narrative authentic and relatable.

The best is to partner with a video production agency that can understand your brand vision, help refine scripts, visuals, and tone to ensure the story aligns with brand identity and connects with your audience.

The myth is only edtech brands make educational videos is a gone trend. Brands that educate audiences establish trust and credibility. Educational content can include how-to videos, tutorials, or thought leadership insights.

Example: HubSpot

HubSpot leverages educational videos to explain marketing concepts and software usage to its audience. Their videos not only drive customer engagement but also improve authority in the SaaS space. It basically uses videos as a manual guide to help people on how they can automate their entire businesses using a CRM, which is self-sufficient.

How to apply this strategy:

• Identify customer pain points and create videos that solve them.
• Offer free insights without pushing for sales.
• Use a brand awareness template to structure educational content effectively.

Educational videos position the brand as a helpful partner, making audiences more likely to choose their services later.

Nothing builds credibility faster than real people advocating for a brand. That is why UGC is currently one of the trendiest industries. Testimonials, reviews, or user-generated videos show potential customers that your product or service delivers genuine value for the reasons they choose your brand for.

Example: Airbnb

Airbnb’s “Made Possible by Hosts” campaign highlights experiences of travelers hosted around the world. These authentic, user-driven stories created a strong emotional connection, enhancing trust and measuring brand awareness in impactful ways.

How to apply this strategy:

• Encourage customers to share short video clips of their experiences.
• Run campaigns around hashtags to generate buzz.
• Repurpose customer testimonials into a branded video series.

Remember! Today, people are smart enough at identifying whether the video shared online is with a promotional intent or a genuine review. Working with a video production company can effectively help professionals or brands create user-generated videos without losing authenticity. This is because, with professional experience, they understand how UGC works, can help brands grab the audience’s attention, and build trust globally.

Today’s consumers don’t just buy products; they buy into the people and purpose behind the brand. Some of the top examples are The Body Shop for its cruelty-free & ethical beauty, Patagonia for environmental sustainability, Fae Beauty as a startup showing its daily business challenges and triumphs, and many others. Behind-the-scenes (BTS) videos showcasing team culture, processes, or company events are highly effective in brand awareness marketing.

Example: Google

Google often shares videos of its workplace culture, diversity initiatives, and employee experiences. This transparency contributes significantly to building brands through video by showcasing values that resonate with global audiences.

How to apply this strategy:

• Share snippets of team brainstorming sessions, production processes, or company milestones.
• Highlight values like sustainability, inclusivity, or innovation.
• Keep it casual and authentic to show the human side of your business.

Such videos are easy to produce with basic video production services and can be repurposed across social media.

Today, people have forgotten about having hobbies, because scrolling through reels or shorts is what most of them do in their free time. Short-form content on platforms like TikTok, Instagram Reels, and YouTube Shorts has become a powerful driver of brand awareness. These videos are engaging, quick, shareable, and perfect for reaching a wider audience.

Example: Duolingo

Duolingo leveraged TikTok trends and humorous short videos featuring its mascot. This bold approach not only boosted app downloads but also made the brand part of pop culture. It is a perfect example that creating a video of 15-30-60 seconds isn’t enough; instead, your idea should be unique to make people stop, engage, and share your content around.

How to apply this strategy:

• Use trending formats, sounds, and challenges.
• Maintain a consistent visual identity to reinforce recognition.
• Keep videos under 60 seconds to ensure higher engagement.

But most brands that aspire to grow using short-form videos struggle to create the right videos and scripts that align firmly with their brand tone and vision. Hence, working with a video production agency ensures that even short videos align with the overall brand identity and don’t compromise professionalism. 

Now that we have discussed some of the successful video strategies brands have created for effective brand awareness, do you even realize why it is important, apart from the fact that videos for brand awareness are trendy currently? Let’s have a profound understanding of the same.

Now that we have understood the best ways to utilize videos strategically for brand awareness, let’s discuss how they stand out for marketing purposes.

• High Retention Rate:
  Visuals leave a lasting impression on people’s brains. Hence, it’s easy for people to consume video content and remember its context or message for a longer period of time compared to texts. Hence, it results in a higher retention rate. 
• Increased Reach:
  Social media platforms prioritize video content, ensuring better visibility. In fact, today the most consumed content format is videos, and hence, the incredible the video content is, the better the reach your brand will experience.
• Emotional Connection:
  Storytelling through visuals and sound builds stronger audience connections.
• Versatility:
  From short reels to long explainer videos, there’s a format for every stage of the customer journey.
  

But how would you measure whether what you are creating in the name of videos and implementing in the name of strategies is genuinely driving attention, engagement, and revenue for your brand? Here is how you analyze

Creating videos is only half the journey; tracking their performance is what tells you whether your journey has been worth all your efforts. Measuring brand awareness helps marketers understand if their videos are achieving desired results. Metrics to track include:

• Engagement rate: 
  Likes, shares, comments, and saves.
• Brand recall surveys: 
  Asking audiences if they remember the brand after viewing.
• Website traffic and search volume: 
  Increased branded searches post-campaign.
• Reach and impressions:
  How many people saw your video?

A structured brand awareness template can simplify tracking by aligning goals, KPIs, and results in one place. However, it demands dedicated time and collective efforts to ensure the same. Hence, it’s smarter to invest in a video production company that diligently works on brand awareness, implementing diverse formats of impactful videos across digital platforms. Meanwhile, your in-house team can focus on other growth dimensions of the brand.

While small brands can create simple videos in-house, partnering with a video production company or video production agency ensures higher quality, consistency, and creativity. Professional video production services include:

• Scriptwriting and storyboarding.
• High-quality filming and editing.
• Creative direction to match brand identity.
• Optimization for different platforms.

A well-crafted video is more likely to resonate with audiences and yield better results in brand awareness marketing.

By strategically using storytelling, education, user-generated content, behind-the-scenes insights, and short-form viral formats, businesses can drive effective brand awareness marketing. However, the key to a successful marketing strategy in the creatively and technologically evolved world is using videos for brand awareness. 

The significance lies not just in creating videos but in aligning them with the brand’s values, measuring outcomes, and maintaining consistency across platforms.  Hence, whether you’re a startup experimenting with in-house production or an established enterprise aspiring for impactful brand awareness, your struggle ends here! 

Mediasolz is your ultimate one-stop video marketing solution, where our experts excel in creating and implementing exceptional video creation and marketing strategies tailored to your brand. 

In the long run, well-executed video strategies don’t just raise awareness; they transform businesses into unforgettable brands. And to be one, you are just a call away– connect with us now!